While working at The Mitchells Agency during my summer internship, one of our most active clients was FBMC. This insurance broker utilized LinkedIn to display their expertise and portray themselves as thought leaders. I, along with The Mitchells Agency's COO, Social Media Manager, and other Junior Content Marketer, worked to find external articles about employee benefits. I curated the articles and once approved by FBMC, drafted and perfected copy before scheduling posts in Sprout Social. From employee recruitment to retirement to pet insurance, I learned a lot about benefits before I joined the team. While I am not an expert in many fields, delving deep into research better informed me on what type of content would be most appropriate for this client. Below are the final posts from FBMC Benefits Management.
FBMC Benefits Management LinkedIn Posts
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